W2O, an independent network of analytics, marketing and communications companies, has named Rita Glaze as its new practice leader of value, pricing and market access, it was reported yesterday.

In the new role, Glaze will strengthen the group's healthcare commercialisation offering and together with the practice's founder, Brian Reid, she will build a multi-dimensional team to help clients with pricing and reimbursement strategy and communications.

Glaze has 25 years' experience in the biopharmaceutical and life science sector with expertise in marketing, managed markets, pricing strategy and communications. She has held senior positions with organisations such as Takeda, Allscripts and Searle/Pharmacia. Earlier, she has led the network's design and implementation of its US market access communications offering.