Fridays Health, a US-based wellness company focused on modern weight loss solutions, announced on Thursday that it has been named a nominee at the World Out of Home Organization's Global Awards.

The recognition was announced during the WOO Annual Congress in Mexico City, where global leaders in out-of-home media recognized the most impactful creative campaigns of the year.

Fridays earned its nomination for an out-of-home (OOH) campaign in downtown Dallas, where a towering 212-foot ad displayed the bold message: 'When your diet hits the wall.'

Created in partnership with digital advertising agency C Squared Social and executed in collaboration with OOH agency OUTFRONT, the campaign was intended to address the frustration many face with crash diets and to position Fridays as a modern, medically guided solution that combines GLP-1 medications with personalized lifestyle and journey support.

Fridays says that it is a digital wellness platform offering personalized weight loss plans supported by GLP-1 medications, medical guidance, and ongoing journey support. The company is focused on sustainable results, accessibility, and helping members take control of their health in a way that feels realistic and empowering.

The World Out of Home Organization Global Awards celebrate innovation and excellence in global out-of-home advertising.

This campaign was also submitted for consideration at the Cannes Lions International Festival, and additional awards submissions are expected this year.