Ireland-based global provider of Consumer Self-Care Products Perrigo Company plc (NYSE: PRGO) announced on Monday that it has named Dr David Ball as its new executive vice president and chief brand and digital officer.

Perrigo says that in the new role, Dr Ball will be responsible for an enterprise-wide marketing strategy that includes deep understanding of consumer requirements and translates those into winning brand strategies, tactics, and actions. He will also assess untapped market opportunities and develop strategies to increase the firm's brand-building efforts.

Dr Ball has more than 15 years of global consumer goods experience, across various commercial roles, which include brand management, marketing, innovation, and research and development. He has served as general manager and vice president of Marketing for the Digestive Health business in North America for Bayer Consumer Healthcare. He has served for a decade at Procter and Gamble in leadership positions across multiple business units and functions.