Business & Finance
Harvard Pilgrim Health Care partners with Olympic gold medalists to raise COVID-19 Vaccine Awareness in Maine
16 April 2021 -

Wellbeing company Harvard Pilgrim Health Care disclosed on Thursday that the Olympic gold medalist Joan Benoit Samuelson and Dajuan Eubanks of the Maine Red Claws have got together to raise awareness about the importance of COVID-19 vaccines in Maine.

Beginning 19 April 2021, the Harvard Pilgrim public service campaign, which includes 15 and 30 second public service announcements (PSA), will feature Samuelson and Eubanks on broadcast television in Maine and across various social media channels.

Entitled Opponents, the company's PSA reportedly encourages Maine residents to get vaccinated against COVID-19.

Additionally, Harvard Pilgrim partnered with a Portland based crew for the PSA production, which was filmed at the State Theater in Portland.

In conjunction, the Tufts Health Plan and Harvard Pilgrim Health Care partnership represents two of New England's most iconic nonprofit health care companies to guide and empower healthier lives for its members irrespective of age, health, race, identity, or income.