Pharmaceutical company Astellas reported on Tuesday the promotion of Geoff Towle to vice president of Oncology Marketing at Astellas US.

In the escalated role, Towle will be responsible for building Astellas Oncology brands with customers in large and specialty market segments through the development and implementation of innovative marketing methods, reporting to senior vice president of Oncology Business Unit, Mark Reisenauer.

Most recently, Towle was employed as senior director, Oncology Marketing at Astellas, where he led the development of brand strategies, messaging and tactics for XTANDI as well as led four best-in-class launches within Astellas and across the industry based on speed of execution, quality and performance.

At the start of his career, Towle has served in a variety of positions with increasing responsibility at Abbott Laboratories Inc (now AbbVie).