Therapy Areas: Devices
Best Practices Study Finds Use of iPads in Pharmaceutical Industry Has Not Translated to Increased Effectiveness of Medical Science Liaisons
3 April 2018 - - Chapel Hill, North Carolina-based benchmarking, consulting and advisory services firm Best Practices, LLC has found that while iPads have become commonplace for field roles within the pharmaceutical industry, this shift away from laptops and toward tablet technology has not always translated into increased effectiveness for field roles such as medical science liaisons (MSLs) or health outcomes liaisons, the company said.
For this study, Best Practices engaged 22 leaders from 16 biopharmaceutical companies and two medical device and health care firms through a benchmarking survey.
Only a third of participants in the study said they had seen slight or great improvement of call quality since deploying iPads to MSLs; 57% said call quality has stayed the same.
A majority of study participants said there had been an increase in the number of scientific presentations delivered since the deployment of iPads to MSLs, according to the study.
Best Practices serves biopharmaceutical and medical device companies worldwide. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.
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