Open Access Consulting, part of the Open Health Group, has named Jayne Hurrell as its new director of global value communications, it was reported on Friday.

Hurrell joins the group from Evidera, where she worked for over a decade, most recently as vice president and EU practice lead, market access communications. With a background in medical writing, Open Access said that Hurrell integrates strategic expertise and insights into the payer perspective with a focus on high-quality outputs that offer compelling value messages underpinned by supporting evidence.

In this role, Hurrell will manage the team's market access communications offering, supporting clients in the development of value communications materials with the payer as the ultimate end audience, including core value dossiers, payer-focused objection handlers, stand-alone payer value propositions and local HTA submissions.