Narrative Health, a healthcare marketing research agency, has named Gillian Newbold as its new director, it was reported yesterday.

The new director joins the team from Healthcare Research Worldwide, where she served as a research director for almost three years and subsequently as board director. She has also served in various research roles for Cello Health Insight and GlaxoSmithKline.

Vivienne Farr, managing director of Narrative Health, said, 'Gillian's ability to get to the heart of the business issue will allow us to continue delivering powerful insights that help our clients' brands reach their potential.'